Rodrigo G Cardoso
User Experience Design Lead
Introduction
Conduit between business and engineering. Work with product owners, business analysts, and solution architects in creating, grooming, and prioritizing requirements.
Employ Agile methodologies and the Design Thinking framework. Conduct research and develop a strategy based on user needs that support business outcomes.
Lead design teams in crafting immersive experiences by utilizing a user-centered approach to design.
Provide design team management and guidance through design reviews, ensuring design and deliverable standards are met.
Allocate work and help balance workloads. Identify and help remove any roadblocks for designers.
Expert as a functional manager and coach, providing HR support, guidance, and mentoring in the UX/UI craft.
Design Process
Discover
Define
Design
Test
Build
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Stakeholder interviews
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Contextual inquiries
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Design Thinking workshops
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Competitive audits
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Archetypes & Personas
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Empathy mapping
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As-is journey maps
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To-be journey maps
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Epics & user stories
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Big ideas
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Mood boards
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Site map
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Design system
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Wireframes / lo-fi comps
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Hi-fi comps
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User flows
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Prototypes
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Longitudinal studies
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Pilot users
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A/B testing
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Accessibility annotations
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Engineering hand-off files
Skills
UI design
UX research
Information architecture
W3C accessibility standards
User research
User testing
Journey mapping
Responsive web design
Desktop design
Mobile design
Design systems
Design thinking workshops
Branding
Agile methodology
Persona development
Coaching
Team management
User requirements
User stories
User journeys
Service design blueprints
Style guides
Task flows
Strategizing
Human-centered design
Tools
Figma
Sketch
InVision
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Zeppelin
Mural
Jira
Confluence
Azure DevOps
Rally
Buganizer
Platforms
Adobe AEM
Adobe Magento
Salesforce Lightning
Languages
English - fluent
Portuguese - fluent
Spanish - basic
Certifications
IBM Blockchain Essentials
Enterprise Design Thinking Practitioner
Enterprise Design Thinking Artificial Intelligence
Enterprise Design Thinking Co-creator
IBM Blockchain Consulting
IBM Media & Entertainment Silver
IBM Mentor
IBM Media & Entertainment Industry
IBM Agile Explorer
Cognitive Practitioner
Clients I've worked with
2024 - Present
Senior UX Designer
Pure Storage
Senior UX Designer aligned with Growth Marketing
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Design system redesign, maintenance and governance
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Update website across initiatives and create net-new pages
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Assist with brand refresh
IBM
2011 - 2012
Interactive Design Multimedia Director
Dept of Creative Agency
Consultant leading design for clients such as Technicolor, GE Labs, US Oncology, BioCrossroads and Meals On Wheels Association of America. Facilitated in assembling teams and overseeing the development of all digital assets including storyboards, interfaces, video and rich media deliverables.
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Career
2013 - 2024
User Experience Director (2022-2024)
Associate User Experience Director (2019-2022)
Senior User Experience Designer (2013-2019)
UX Design Lead crafting immersive experiences for enterprise software, websites, mobile apps, and other touch-points by utilizing a human-centered approach to design.
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Define scope of work and success criteria with stakeholders
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Conduct user research to define personas' current journeys and painpoints. Develop personas and conduct contextual interviews. Conduct design thinking workshops to define users' painpoints and envision solutions that meet their needs
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Create as-is journey maps to identify opportunities for improvement
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Create to-be journey maps to gain understanding on our users' journey
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Coalesce business goals and user needs into functional requirements, BRD
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Define team's ways of working - waterfall or Agile or somewhere in between
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Define design cycle reviews and deliverables
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Co-create and provide design team management and guidance through design reviews, ensuring design and deliverable standards are met
-
Allocate work and help balance workloads. Identify and help remove any roadblocks for designers. Expert as a functional manager and coach, providing HR support, guidance, and mentoring in the UX/UI craft
-
Work with product managers, business analysts, and solution architects in creating, grooming, and prioritizing requirements
-
Develop designs and handoff deliverables to engineering
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Functional manager guiding and coaching designers as they progress through their careers
2006 - 2013
Co-owner, Creative Director
Co-founded a digital agency as a means to elevate design as well as to make extra income. Supervised teams of freelancers on project-by-project basis. Identified the right team for the right project, secured budgets and managed all deliverables. Spent time in sales support with interface design visuals, sales visuals and video presentations.
Motion Color Sound, LLC
Education
Ball State University; Muncie, IN, USA
BS in Broadcast Communications with a minor in Liberal Arts